Should all content be in VR?
It's early 2020 and a number of tech articles have forecasted that virtual reality will continue to grow. Content producers are among the...
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Sunderland Software City Archive
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Disruptive Innovation: Netflix's biggest threat
The Silicon Valley-born tech giant Netflix was founded in 1997 and has been a family favourite for many years now. From memes to hit...
Say goodbye to 2019 and look forward to the adventures ahead
The 25th of December will mark my six-month anniversary here at Sunderland Software City and the time has flown! With that in mind I...
The Beyond Conference: AI and creativity
Artificial Intelligence is often a phrase people flinch at, it’s almost treated like a dirty word. In some people it inflicts imagery of...
How digital is changing the way you should talk about your brand
Digital has changed the way customers communicate with brands. To stay relevant, brands have no choice but to change the way they...
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